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Sep 08, 2020 The extended parallel process model (EPPM) is a theory that explains when messages designed to scare people into healthy behavior succeed and under which circumstances they fail. The EPPM posits that when audiences&39; perceived threat and efficacy are high, they engage in protective behaviors and act along the message recommendations.
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For two decades, the extended parallel process model (EPPM; Witte, 1992) has been one of the most widely used theoretical frameworks in health risk communication. The model has
National Cancer Institute
This article examines constructs, propositions, and assumptions of the extended parallel process model (EPPM). Review of the EPPM literature reveals that its theoretical concepts are thoroughly developed, but the theory lacks consistency in operational definitions of some of its constructs.
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The Extended Parallel Process Model Illuminating the Gaps in Research Lucy Popova, PhD1 Abstract This article examines constructs, propositions, and assumptions of the extended
Evaluating the extended parallel process models danger control predictions in the context of dense breast notification laws D Totzkay, KJ Silk, BDH Thomas Health Communication 37 (1), 103-113, 2022 2 2022 Norms Message .
Wittes Extended Parallel Process Model (EPPM) describes how people, when faced with a potential hazard, will sequentially appraise the threat and efficacy content of related health and safety.
The extended parallel process model (EPPM) is a theoretical model in psychosocial and behav-ioral sciences that explains when and why people follow health recommendations. The EPPM, an integrated and comprehensive model of affective and cognitive processes, describes the
The extended parallel process model (EPPM) can be regarded as a model that proposed our cognitive response to fear-based communicationmessage. This model is often used by health.